/ Reflections
Designing a Personal Context Layer for AI
10 min read
The Ladder Is Changing — Are You?
7 min read
Designing Six Months Ahead of Intelligence
7 min read
Designing for Buy-In
6 min read
🍸 Shaken, Not Stirred
5 min read
How Do We Know AI Is Actually Helping?
3.5 min read
From Builder to Architect
6 min read
Design Is No Longer a File
7 min read
Chat Is Becoming the Interface
5 min read
/ Org-wide AI agent deployment
Chronicle
Turning human-AI collaboration into structured, insightful documentation of decisions, reasoning, and execution.
Design Critique
An automated design reviewer that evaluates designs against guidelines to raise quality and consistency.
Clarity
Analyzing UI copy to identify clarity issues and guideline violations.
UX Brief Creator
Generating structured UX briefs that clarify goals, scope, and requirements for stakeholder alignment.
/ AI-Powered Product Launches
AWS Geni
A centralized AI-driven marketing platform redefining how builders execute marketing across AWS.
AWS Alabio
An email tool that streamlines campaign workflows and centralizes channel management.
AWS Cognito
A core feature enabling cross-Region sign-in and automatic failover to ensure reliable user access.
/ Shipped Products
AWS Marketing Tooling Integrations
Centralizing global marketer workflows across internal tools and platforms.
AWS Marketing Guidelines
Guiding and powering 650M+ AWS global marketing campaigns annually.
Groupon Marketplace & Merchants
Revamping the marketplace experience and merchant inventory management.
PwC Digital Lab
Driving employees engagement through a gamified internal app marketplace.
More Work
Visit my legacy portfolio for more work.
