Proactive AI Is Not What We Think

9 min read

Designing a Personal Context Layer for AI

10 min read

The Ladder Is Changing — Are You?

7 min read

Designing Six Months Ahead of Intelligence

7 min read

Designing for Buy-In

6 min read

🍸 Shaken, Not Stirred

5 min read

How Do We Know AI Is Actually Helping?

3.5 min read

From Builder to Architect

6 min read

Design Is No Longer a File

7 min read

Chat Is Becoming the Interface

5 min read

Will's Digital Twin

Think and work like Will in Claude.

Daily Digest

News feed that speaks to me.

Role Day-to-Day

Inside a designer's day-to-day.

Chronicle

Turning human-AI collaboration into structured, insightful documentation of decisions, reasoning, and execution.

Design Critique

An automated design reviewer that evaluates designs against guidelines to raise quality and consistency.

Clarity

Analyzing UI copy to identify clarity issues and guideline violations.

UX Brief Creator

Generating structured UX briefs that clarify goals, scope, and requirements for stakeholder alignment.

AWS Geni

A centralized AI-driven marketing platform redefining how builders execute marketing across AWS.

AWS Alabio

An email tool that streamlines campaign workflows and centralizes channel management.

AWS Cognito

A core feature enabling cross-Region sign-in and automatic failover to ensure reliable user access.

AWS Marketing Guidelines

Guiding and powering 650M+ AWS global marketing campaigns annually.

Groupon Marketplace & Merchants

Revamping the marketplace experience and merchant inventory management.

PwC Digital Lab

Driving employees engagement through a gamified internal app marketplace.

More Work

Visit my legacy portfolio for more work.

Assistive Rangefinder

Unobtrusively notifying the decisive moment.

Is Nature Natural?

Exploring our relationships with plants.

Starry Night

Why do stars twinkle?

MHCI+D Interactive Sign

Welcome!

Camera Sensor Vacuum Cleaner

Powerful and Precise.